By Siddharth Lalwani, CEO of Range Protocol
2023 witnessed a succession of notable events and a rebound of crypto adoption worldwide, doubling the crypto market’s size to $1.7 trillion over the past year. With central banks signaling rate cuts and recent regulatory approvals backed by institutional heavyweights, decentralized finance (DeFi) is becoming legitimized as an alternative investment form. Moreover, new ecosystems and a new generation of protocols are injecting myriad fresh financial primitives into the space, underscoring the constantly evolving landscape of the crypto industry.
As DeFi gains institutional traction, a natural influx of retail interest soon follows. However, DeFi is often synonymous with convoluted processes and high-risk missteps, erecting high entries to barriers for retail investors. After all, DeFi is still a foreign concept for most, and the sheer diversity of DeFi primitives available today makes it even more challenging.
Everyone talks about user experience (UX) as the solution to achieve mass adoption of DeFi and web3 technologies, but the path forward goes well beyond a simplified user interface. For DeFi to stand as a viable investment thesis, sophisticated strategies crafted by experienced advisors are needed to level the investment playing field — all without losing sight of non-custodial and trustless principles of decentralization.
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