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Crystal Ball: 2024 Will Be the Year of Enterprise Adoption for Web3

Crystal Ball: 2024 Will Be the Year of Enterprise Adoption for Web3

By Sean Li, CEO of Magic

As we put 2023 behind us and focus on 2024, we reflect on a year of highs and lows in the world of Web3 and cryptocurrency. The year kicked off with robust funding in the crypto space, though this momentum didn’t sustain into the second half. We witnessed significant regulatory focus, marked by high-profile legal proceedings, including Sam Bankman-Fried’s court case and Ripple’s victory against the SEC.

Despite these challenges, the industry achieved notable technical advancements, including Account Abstraction and Layer 2 developments. Moreover, tech giants like Google, AWS, and Microsoft made strategic Web3 partnerships. Notably, we saw the seeds of enterprise adoption of Web3 being planted, hinting at its potential impact on businesses and customer relations.

For this year, what can we expect from Web3 and cryptocurrency? We’ve gathered insights from Magic’s executives to explore the industry’s trajectory in the upcoming year.

Enterprises Will Dive Headfirst Into Web3

Enterprises will embrace Web3 as a means to improve customer loyalty and engagement in an…

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