Content creator Jimmy Donaldson (aka MrBeast) is among the most well-known social media figures thanks to his large following on YouTube, where he has over 200 million subscribers.
In the ever-evolving world of social media and sources of revenue for content creators, MrBeast recently conducted an experiment.
What Happened: MrBeast recently uploaded his first video to X, the social media platform formerly known as Twitter. The video was an old one from the content creator that featured vehicles of different price points in his well-known $1 vs. $100,000,000 series.
The video was originally uploaded to YouTube, the video platform owned by Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL).
“$1 Car vs $100,000,000 Car!!! I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week,” MrBeast tweeted.
On Monday, MrBeast reported the results of the video.
“My first X video made over $250,000! But it’s a bit of a façade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
A screenshot shared by MrBeast reveals the tweet had 156,685,975 impressions and earned $263,665 in revenue.
It’s important to note X and YouTube have different ways to track what a view or impression is on a video or post. The tweet in question from MrBeast has 156.9 million views as of the time of writing. The number of views on the tweet is not equal to the number of people who clicked to watch the video or watched the 16-minute video in its entirety.
Users were also intrigued as to how much the original YouTube video made but that question has not been publicly answered at the time of writing.
As promised, MrBeast was also sharing the revenue earned from the X experiment with his followers.
“I’m gonna give 10 random people that repost this and follow me $25,000 for fun. I’ll pick the winners in 72 hours.”
Related Link: MrBeast Turned Down $1B For His YouTube Brand — He Believes It’s Worth So Much, He Didn’t ‘Even Want To Say It’
Why It’s Important: Since acquiring X (then Twitter) for $44 billion, Elon Musk worked to boost user metrics and pay out ad revenue share to content creators for their posts and videos on the platform.
Musk himself shared the MrBeast video,…
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