A new poll by crypto asset manager Grayscale finds that 40% of American investors anticipate adding digital assets to their investment portfolios in the future.
In a survey titled “2024 Election: The Role of Crypto,” Grayscale found that the collapse of crypto exchange FTX had hindered the growth of the digital assets industry, but the trend is now shifting.
“While the post-FTX landscape has not brought any growth in the percentage of Americans who own crypto, these demographic trends and other findings provide a note of optimism: 40% of investors agree that their future portfolio will include crypto.”
The poll also finds that Americans view inflation as the most concerning issue. However, only those familiar with digital assets said inflation makes them more interested in purchasing Bitcoin (BTC), which is often viewed as a hedge against currency debasement.
“In the past, inflation and other economic concerns have generated interest in investing in assets like Bitcoin. This could be because Bitcoin’s hard-capped supply allows it to function as a store of value asset akin to a digital version of gold. Interestingly, the more familiar respondents were with crypto, the more likely they were to be interested in Bitcoin due to inflation or other macro events.
This suggests two things: one, that those familiar with Bitcoin see it as a macro asset and, two, that there may be additional education needed to help a broader audience better understand nascent technologies, like Bitcoin, for there to be greater mainstream adoption.”
Furthermore, the survey highlights that younger generations appear more receptive toward crypto assets – particularly if clear regulatory guidelines are created.
“More Gen Z and Millennials own crypto (31%; 35%) than equities (17%; 24%), and a majority of Gen Z and Millennial voters agree that ‘Crypto and blockchain technology are the future of finance’ (54%; 58%) and a substantive majority (68% for ages 18-34) agreed that they would be ‘much’ or ‘somewhat’ more likely to invest in crypto if there were clearer policies and/or regulations.”
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