Partnerships
with major football brands like Juventus and Atalanta are set to help
Polish-born cryptocurrency exchange zondacrypto spread its international wings.
In an exclusive interview with Finance Magnates, the platform’s CEO
Przemyslaw Kral reveals the company’s plans for the coming quarters and shares
predictions for future Bitcoin (BTC) prices.
It’s long
been known that sports emotions intertwine with trading excitement. The largest
companies in the finance and cryptocurrency world build brand awareness through
sports partnerships for years.
Football
undeniably takes the lead here, a fact well understood by zondacrypto.
Besides footy, the company also promotes itself at cycling events, including
the Tour de Pologne.
“Our
Polish origins as well as the fact that part of our sports sponsorship
cooperations, like Wojciech Szczesny, former football Polish Champion Rakow
Czestochowa, top WTA tennis player Magdalena Frech, and the UCI Gran Fondo
World Champion Wojciech Szczepanik are from Poland, strengthen our credibility
as the top European global crypto exchange,” Kral commented in
conversation with Finance Magnates.
The above
focus on the Polish market, which still plays a dominant role in zondacrypto’s
offerings. Of the exchange’s 1.3 million current customers, over a million are
from Poland. Since 2021, their activity has allowed the platform to generate
revenues reaching €37 million.
However,
Kral has an appetite for international expansion and making zondacrypto not
just the largest Polish crypto exchange, but also a significant player in
Europe.
“Our
goals are international, as are our collaborations with Juventus FC, Atalanta
BC, Giorgio Chiellini or Princess Charlene de Monaco Foundation, with more
coming soon,” adds the zondacrypto CEO. The sponsorship of the Giro
d’Italia is also noteworthy.
Let’s go Atalanta! 🖤💙#GoAtalantaGo https://t.co/KWG2rN18OW
— zondacrypto (@zondacrypto) August 14, 2024
The first
effects of these actions are already visible.
Italy Becomes Second Most
Important Market for zondacrypto
By focusing
on building visual presence at important Italian sporting events, including football
matches and cyclicng events, zondacrypto has managed to make the country its
second most important market at this time.
“Previously,
Italy was the 7th largest group among our investors,” revealed Kral.
“Comparing the last half of the year with the second half of last year, we
recorded a 10-fold increase in the number of customers from Italy.”
