2024 is a bumper year for elections with more than 60 countries set to go to the polls, according to Statista. In many countries, candidates are seeking to woo the younger generations, who are seen as key to securing a win. In Indonesia, where citizens are due to cast their ballots on Wednesday, February 14, candidates are taking novel approaches to attract the attention of an increasingly influential Gen Z population – including the launch of a Web3 gamified education platform by the campaign behind current frontrunner and Defense Minister, Prabowo Subianto.
While the youth vote will play a critical role in many of the 2024 elections, young Indonesians will undoubtedly be the deciding factor when it comes to choosing the next president of the world’s third-largest democracy. Over half of all eligible voters are aged under 40, while those under 30 years old account for one-third of the electorate. Therefore, candidates have been pulling out all the stops to make sure they are reaching this key demographic.
Prabowo Subianto is currently leading the polls, having selected 36-year-old mayor of Surakarta and son of the current incumbent Gibran Rakabuming Raka as his running mate. This makes Gibran the youngest-ever vice-presidential candidate in the nation’s history.
THE DUO Doubles Down on Web3
Back in December, Gibran informed attendees at a political gathering that the campaign was planning to focus on technology education as a way of increasing opportunities…