Nonfungible token (NFT) marketplaces transacted roughly $82 million in 2020 and a staggering $17.6 billion in 2021, indicating a rising demand and high user interest in NFTs. This meteoric rise of digital asset trading ranged from whimsical cartoon JPEGs to National Basketball Association trading cards, artwork, music and more. One such marketplace for collecting and trading NFTs is Nifty Gateway.
Nifty Gateway was founded in 2018 by Duncan Cock Foster and Griffin Cock Foster. In 2019, it was acquired by Tyler and Cameron Winklevoss’ cryptocurrency exchange, Gemini. Nifty Gateway positions itself as a high-end NFT marketplace on the Ethereum blockchain, partnering with top digital artists, musicians, athletes and brands to create limited-edition exclusive launches. The platform has sold NFTs by Beeple, Pak, Refik Anadol, rapper Lil Yachty and other widely followed NFT artists.
During the NFT market peak between May 2020 and April 2021, Nifty Gateway launched 6,623 NFTs representing the artwork of 418 artists with reported total sales of $403.8 million across its primary and secondary marketplaces.
Related: NFT investment: A beginner’s guide to the risks and returns of NFTs
What makes Nifty Gateway unique?
There are three things that make Nifty Gateway’s Ethereum-based NFT marketplace stand out:
Curated and verified art
The artists launching on the Nifty Gateway NFT marketplace are usually well-recognized and acclaimed in the art community. Many of them hold celebrity status in the crypto art community, making their work verifiable, legitimate and expensive.
Nifty Gateway is selective about who is permitted to display their artwork on the platform. Prior to being permitted to mint and issue NFTs, artists must successfully complete an application and interview process. In this aspect, Nifty Gateway is akin to modern-day art galleries that assemble, manage and present verified collections.
Exclusive drops
NFT drops often refer to a creator releasing a new limited-edition NFT or a full nonfungible token collection for sale. Collectors can purchase the dropped NFTs before they sell out. While many platforms do nonfungible token airdrops, Nifty Gateway is particularly known for its exclusive art drops, which are limited-edition and in limited quantities, and they often sell out quickly due to high demand.
Nifty Gateway’s partnerships with top artists, musicians and creators aim to ensure that the drops are made exclusively on its platform. This fosters Nifty…
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