In the latest development of the ongoing clash between tech mogul Elon Musk and entertainment giant Walt Disney Co (NYSE:DIS), Musk has intensified his criticism of Disney’s diversity standards, alleging “institutionalized racism and sexism” within the company.
What Happened: The controversy began when Musk shared what he claimed to be Disney’s “General Entertainment Content Inclusion Standards” document from “an anonymous source” on X, revealing detailed diversity criteria for various roles in Disney productions. Musk characterized these criteria as discriminatory, sparking a heated debate online.
The Mouse House supposedly has rules requiring at least 50% of the main written characters and actors to be from “Underrepresented Groups.”
Disney has not yet officially responded to either Musk’s company funding Carano or his post about the inclusion memo on X. The company did not immediately respond to Benzinga’s request for comment.
Adding fuel to the fire, an online user suggested that Musk should “buy Disney and fix it.” Musk’s response, a thinking emoji, hinted at the possibility of such a bold move, further igniting speculation about his intentions.
An anonymous source just sent me this from Disney. It is mandatory, institutionalized racism and sexism! pic.twitter.com/npMy8YfA1j
— Elon Musk (@elonmusk) February 6, 2024
In another interaction, Musk responded to a user sharing an old video of Karey Burke, president of Disney-owned 20th Television, advocating for increased LGBTQIA representation in Disney’s content. Musk’s comment, “Don’t bring your kids up in LA!” raised eyebrows and intensified the conversation.
Musk reshared his post after it gained some traction, saying, “If you were discriminated against by Disney or its subsidiaries (ABC, ESPN, Marvel, etc), just reply to this post to receive legal support.”
Why It Matters: Musk’s criticism of Disney comes shortly after his corporation partnered to support actor Gina Carano in her legal battle against Disney and Lucasfilm over her termination from the Star Wars franchise.
The backdrop of the feud also includes Disney’s decision to suspend advertising on X last year after Musk interacted with an antisemitic post. While Musk has since apologized for the interaction, he has…