HIVE Blockchain
Technologies Ltd. (NASDAQ: HIVE), the Canadian publicly-listed crypto mining
company, has unveiled plans to undergo a strategic rebranding. It includes a
change of name to HIVE Digital Technologies Ltd.
This move
aims to show the company’s evolving expansion into high-performance computing
(HPC) data centers and the trend of mass adoption of Artificial Intelligence
(AI).
HIVE
Blockchain has been mining digital assets since the first crypto boom of 2017.
Six years later, with another revolution coming to the market, the company is
betting on changing its strategic goals.
The HPC data
centers mentioned above use Nvidia high-performance graphics processing units
(GPUs), commonly used in the current expansion of AI solutions. According to
analysts, Nvidia is at the forefront of the current artificial intelligence
revolution, which HIVE Digital Technologies has decided to join.
The
proposed name change signifies a strategic expansion poised to exploit the
potential of HIVE’s green energy data centers and GPU Cloud computing
technology. They are essential assets in the AI, machine learning
