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Bizarre $600K Elon Musk crypto statue marketing stunt falls flat

Bizarre $600K Elon Musk crypto statue marketing stunt falls flat


Tesla CEO Elon Musk has seemingly given the cold shoulder to a $600,000 monument of him in goat form —  which was created as part of a bizarre crypto marketing stunt.

Delivered to Tesla’s Austin headquarters on Nov. 26, the 30-foot, 12,000-pound metal statue of Elon Musk was part of a publicity stunt by the co-founders of the memecoin Elon Goat Token (EGT).

The statue features the head of Elon Musk on the body of a goat that is riding a rocket. The statue also sees Musk wearing a dog collar with a Dogecoin (DOGE) token attached.

According to the EGT whitepaper, the whole project was engineered to be roadworthy and fastened to a 50-foot semi-trailer for transportation. The conceptual design was drawn and rendered in Los Angeles.

The founders of EGT, who are self-described “Elon Superfans,” said in the project description on their website they were trying to do “something no other Crypto project has dared to do” to gain recognition and legitimacy for their project with an acknowledgment from Musk.

Unfortunately for EGT however, the $600,000 monument has failed to gain any public acknowledgment from Musk himself, at least on Twitter. 

Despite this, it still got plenty of mainstream media coverage, including from the likes of The Wall Street Journal, Business Insider and The Washington Post.

Plenty of Musk-themed tokens 

There isn’t much information about EGT and its purpose other than it was launched in Jan. 2022 on the Binance Smart Chain (BSC), and has been criticized for its Musk-centric marketing plan and lack of utility featured upon launch, according to its own whitepaper. 

The token is also one of many Elon Musk-themed tokens attempting to exploit the entrepreneur’s fame to market its token. Other Musk-themed tokens include Dogelon Mars (ELON) and spaceTwitterDoge and elonDogeTwit.

As of the time of writing, EGT has 18,400 followers on Twitter, while Coingecko and Coinmarketcap both list EGT, but neither has data surrounding its market cap. Its price appeared to have spiked momentarily before dipping to month lows after the delivery of the statue.

According to its whitepaper, EGT claims to now…

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