After the approval and launch of spot Bitcoin ETFs (Exchange-Traded Funds) by the US Securities and Exchange Commission (SEC), ETF issuers have extensively promoted their products on different media platforms to attract retail investors.
Bitcoin ETF Issuers Looking To Attract Retail Investors
At the end of January, giant technology company Google changed its advertisement policy to allow crypto fund managers to advertise crypto products in the search engine. Beginning on January 29, the company would “update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of Cryptocurrency Coin Trusts.”
This decision followed the approval of 11 spot Bitcoin ETFs on January 10 by the US SEC, a significant decision that marked a milestone for the crypto industry and investors, as the approval by the US regulator provided more legitimacy to digital assets and the flagship cryptocurrency in the eyes of traditional investor.
As several members of the community reported, the asset managers that have issued ETFs launched their ads on Google following the policy change.
— Alessandro Ottaviani (@AlexOttaBTC) February 1, 2024
BlackRock, Fidelity, Grayscale, VanEck, Invesco, and Bitwise are among the ETF issuers that have taken the biggest search platform in the world to advertise their exchange-traded products. The news seems to have fueled a bullish sentiment for crypto investors due to the exponential increase of exposure that Bitcoin ETFs and the cryptocurrency sector will receive from the tech giant’s platform.
Although most issuers have taken an interest in advertising their products on Google after the policy change, it’s worth mentioning that Valkyrie Digital Assets hasn’t taken the same route as its counterparts, and it’s not using Google ads to advertise its ETF.
A Financial Times report highlights Invesco’s positive reception to Google’s ads update. A spokesperson told the news media outlet:
We believe Google — among other search engines — is an important piece of our larger marketing strategy.
Will Facebook And Instagram Follow Google’s Steps?
The advertisement battle between the ETF issuers has also taken advantage of traditional media. Bitwise…